[This is the draft of a blog post that will go live on Monday. You are seeing this version because you are something of a VIP. Please do NOT share this link publicly, but only via private message to other people you trust to help us pull this off. On Monday I'll ask everyone to point their entire community to the live blog post. If you want to put up a teaser right now, you can share this link publicly: http://ItStartsWith.Us/heist.html. Thank you.]
If you've heard anything about the Fast Company Influence Project during the last month (and I'm sure you have), it's probably been negative. The project was billed as an effort to find the "most influential person online" for 2010.
Most people agree about two things: 1) What does that even mean? and 2) Who really cares anyway?
I think we've waited long enough for something beneficial to come out of this project. I know that Fast Company has good intentions, but to this point it hasn't really gone too well. So here's how it's gonna work from here on out: We're taking over, and we're going to use our "influence" to do something good – something to make a difference in people's lives. We're going to show the world that this can be much more than a silly popularity contest, and that we don't have to accept the conclusions of Fast Company when they crown "the winner" (a dubious title indeed).
I've already spoken to many of the biggest players in this project, and a large number of them are on board. We're going to pool our collective networks together for one common goal on Wednesday, August 11th. We will help everyone in our own communities to touch hearts and change lives in a way that's meaningful to them. To use their influence in a positive way. Just one day to work as a team and make a difference – together. We're going to do something the world has never seen before.
We're gonna turn this ship around and take it somewhere new. Somewhere a little bit better. Because it would be a shame to waste all the energy and attention that's already been spent on this project without doing something meaningful. Please sign up below and help us get it done. Instructions to pull this off will arrive via email.
Fast Company, consider yourselves hijacked.
(In case you don't know me and think this could be a scam, it's not. You can see what people think about the ItStartsWith.Us team here.)